Experience
Freelance Creative Director
2019 - Present Houston
Clients: Intel, HP Services, CenterPoint Energy, Jones Capital, Jones Pipeline Logistics, Kelley-Ross Pharmacy One-Step PrEP, Cartelligent, New York University, Mr. Louie Stain and Odor Remover, Palmdream Coconut Water, HCA Healthcare, RTIC, Happy Cappy, Facial Fortress, Dermal Defense, Houston Grand Opera, Lone Star College, Good Ranchers, Anatum GeoMobile Solutions, Dragon Clan TV
Created an award-winning social media campaign for CenterPoint Energy that helped them successfully enter a new market and increase their customer base.
Conceptualized, wrote, and directed an internal video for HCA Healthcare to help lift employee morale during the height of the pandemic.
Developed award-winning websites for Jones Pipeline and Jones Capital.
Led branding and content development for the launch of Kelley-Ross Pharmacy’s One-Step PrEP.
Pediatric Solutions, LLC Brand Director – Freelance
December 2025 - Present Houston
Brands: Happy Cappy, Facial Fortress, Dermal Defense
Lead brand strategy across a three-brand portfolio of physician-developed skincare lines founded by pediatrician.
Architected the cross-sell strategy, leveraging Happy Cappy's established trust with moms to launch Dermal Defense into the adult skincare category through a unified social and content platform.
Drove a 2x increase in Facial Fortress sales year-to-date through repositioning, refreshed creative, and integrated social campaigns.
Developing a new brand website engineered for AI visibility and an optimized user experience, positioning the portfolio for the next generation of search and discovery.
Oversee creative production end-to-end, including campaign concepting, copywriting, social content systems, and video production for paid and organic channels.
Provide strategic guidance on digital marketing fundamentals.
BHG Financial Creative Director / Senior Manager / Senior Copywriter
2021 - 2024 Houston
Brands: BHG Financial, Fund-Ex Solutions Group, RMSG, CCMR3, BHG Money, BHG Venture Capital, BHG Bank Group
Played a pivotal role in the strategic development and execution of a comprehensive rebrand, consolidating multiple brands into a single, cohesive corporate identity in under 6 months.
Authored the company’s new brand essence, positioning, mission, personality, tone, and brand style guide.
Collaborated on the ideation and development of the brand identity system.
Created executive-level content for senior leadership and subject-matter experts, developing speeches, interview topics, white papers, articles, quotes, and other strategic communications.
Assumed full responsibility for the PR department’s writing needs following team layoffs, independently developing and executing press releases.
Collaborated with executive leadership to launch multiple new brands, overseeing the strategic planning, identity development, and content execution.
Directed the creative strategy and messaging for major U.S. fintech events – Fintech Nexus, Money 20/20.
Launched the company’s first customer video testimonial series.
Three Associate Creative Director
2015 - 1019 Atlanta
Clients: Georgia Power, Baptist MD Anderson, Children’s Healthcare of Atlanta, Beautyrest, Equifax, Rinnai, Modjoul
Developed and executed an award-winning documentary series for Georgia Power, showcasing storytelling excellence and brand impact.
Earned a Southeastern Emmy for a broadcast commercial created on a $55,000 budget and completed within a tight two-month timeline
Created a series of brand music videos for Georgia Power, recognized for its outside-the-box approach to reaching a more youthful audience.
Produced an integrated campaign launching Georgia Power’s new logo that helped them take home Communicator of the Year and Best in Show at the Utility Communicators International awards.
22squared Senior Copywriter
2013 - 2015 Atlanta
Clients: Costa Rica Tourism, Toyota, Baskin Robbins, Dunkin Donuts, Aaron’s Rent-to-Own
Developed an international campaign for Costa Rica Tourism that won a Webby People’s Choice award, driving global brand recognition and engagement.
Oversaw all social media content for Costa Rica Tourism, ensuring consistency and alignment with brand strategy.
Produced broadcast campaign for Baskin-Robbins, earning recognition from Bon Appetite Magazine.
Attik Copywriter
2010 - 2013 San Francisco
Clients: Scion, Toyota, Under Armor, Boost Mobile, California Coastal Commission
Helped capture new clients – Under Armour, Boost Mobile, and California Coastal Commission.
Created campaign for Scion’s tenth anniversary that captured over 1 million views on YouTube.
Board Memberships
Sequoia Parks Conservancy Secretary, Executive Board / Director
2025 - Present
Appointed Secretary of the Executive Board, supporting governance and strategic direction for the conservancy that funds and enables projects protecting Sequoia and Kings Canyon National Parks.
Serve on the Development Committee, contributing to board recruitment, member onboarding, and skill-gap analysis to strengthen organizational capacity.
Serve on the Philanthropy Committee, helping shape fundraising strategy and donor engagement initiatives.
Wilchester Men’s Club Director of Communications
2024 - Present
Lead all communications and digital strategy for a 501(c)(3) nonprofit serving under-served youth and community organizations across Houston.
Designed and built the organization's new website, modernizing the club's digital presence and creating a streamlined platform for membership, events, and donations.
Developed and executed a social media strategy that doubled the club's follower base, expanding community visibility and engagement.
Contributed to membership growth initiatives and helped drive a significant increase in charitable contributions and community impact.